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I love the Earth. I believe in taking care of this beautiful planet and all the creatures that call this wonderful Earth home - including us.
This is why I always try to give an ecological aspect to every product I make here at GWUMM.
In my brand I have chosen to use solid gold thus avoiding the use of substances (often toxic) present in plated jewelry.
Furthermore, full gold jewelry is eternal and 100%Â recyclable.
"nothing is created or destroyed, everything is transformed"
Although I hope you can always keep your ring in its original form and maybe pass it down from generation to generation, you may decide to merge it and give it a new shape.
The packaging
Packaging is one of the most discussed aspects in the field of sustainability and design. Here at GWUMM I have always been committed to making the box simply and not a product with a higher cost than its content.
This is a bit like what is happening in our society, we are much more attentive to form rather than content.
Once I bought a box of chocolates the size of an A3 sheet only to discover, once opened, that there were only 10 chocolates inside. That was a moment of epiphany:
"I never would have made a box more beautiful and important than its contents."
With my creations, their packaging, their history, this business model doesn't just want to "sell a product". I want to connect my fans to the true values of love and life.
"I want to upset the status quo of the market."
I want to explain to you why I am so happy with my packaging (and why you should be too when you hear what I did).
 
The GWUMM gift box in leatherette
In my mind I thought of these rings for a declaration of love, maybe not all of these will be made while kneeling but they will all have one aspect in common: the gift box.
I wanted a small box that I could hide in the pocket of your jacket so that I could take it out at the right moment without arousing suspicion.
I wanted it to be elegant, minimal, with attention to every detail and respectful of the environment. Just like my jewelry.
It's made from leatherette (I love animals too) it's so pretty and it will be so important that you won't want to throw it away. You can store your ring as many times as you want or use it as a jewel case.
This is one of the many aspects I am proud of about my brand that I use to promote sustainability. What do you think of this gift jewelry box packaging? I'd love to hear your opinion!
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